Strategy | Content | Social marketing | Tone & style | Community building | Creative ideas
Benchmarking | Analytics | Reporting | Research | Gap analysis | Pitch support
Grab a cup of tea and explore what I've been up to (there's a prize at the end)…
I've turned doubters and the tentative into enthused advocates after social media training clients, including Canterbury City Council, UKLA, Scotch Whisky Association, SciVism, Road Haulage Association, Canterbury Christ Church University, the Fire Industry Association and Becton, Dickinson and Company.
Facts are hard to argue with, so I developed a social media performance audit tool and benchmarked 20 high profile organisations in the membership sector, from Girlguiding UK to the Association of Accounting Technicians.Why accounting smashes it on social
Social and content strategy work on a freelance or contract basis. Do you think we could work together?Get in touch
Improving social and digital performance is tricky without analysis. I carried out social media audits for clients including the Royal Society of Medicine, Society of Radiographers and the Association of Project Managers.
I've worked on the team behind some great projects: Hello My Name Is campaign, Canterbury Christ Church University, University of Kent, Royal Household, Anifest UK, Radiography Careers, Pet Food Manufacturers’ Association, ISS, Visa Europe and Telindus.X-Rays and careers
Worked with Comms2Point0 on the first local government survey about advertising and social use.What do councils spend on social?
Social has to be fun and human (yeah, cheesy word but solid concept). I create community-building ideas people want to interact with and share.See the Frame of Fame
I joined SNCF’s Voyages-sncf.com to promote rail travel around Europe through social media, UK press trips, media queries and customer query management.
I was tasked to increase InterRail sales on a very small budget. Sales went up by 98% following a Facebook campaign supported by a real-time blogging and Twitter collaboration with Greentraveller.Experience the Great InterRail Adventure
I joined the University of Kent to overhaul content strategy for online lecturer profiles and recruitment, as well as social marketing.
I'm offering content or social strategy support, benchmarking, research or reporting.Drop me a line
Marketing, social and press for the NHS, as well as content for a 30,000 circulation Your Health magazine and managing campaigns for vaccinations and flu.Listen to the flu carol
NHS comms & social lead in Kent during the Olympics and Paralympics and campaign content to reduce pressure on A&E in winter.Patients & the M25
Working with Kent Police across digital content, crisis communications, social and media liaison for Sky's Night Cops show.
Part of the police media team handling the world’s biggest cash robbery.Read all about it!
Part of police silver operations control during the 11-day Climate Camp protest at Kingsnorth, the biggest police operation since the miners’ strike.The protest in photos
Governance, strategy and content for Justice Seen, Justice Done, the first time magistrate court results were published online in England.Bringing justice online
Created powerful campaigns based on real-life case studies across highly sensitive topics, including domestic abuse.Meet Julia
Freelance journalist writing about my fabulous grandad, the inventor of the Vox AC30 amp, for The Word magazine.The Vox story
Met digital entrepreneur Mr Holy Moly to discuss for The Independent how celebrity gossip provided unholy profits.The man behind the gossip
I delved into the murky world of supermarkets and saucy publishing barriers for The Guardian.Oo-er missus!
Five-year profile-building campaign for a leading audiology company.What's the noisiest job?
Director and shareholder delivering PR, investor relations, digital projects, crisis communications strategy, round-the-clock call out support and training for global organisations.
I launched an online community and e-zine stuffed with case studies and European Social Fund policy news for the Department of Work and Pensions.The ESF archives
I can help with social and content strategy work, working with organisations or agencies. Send me an email
I've been a fan of online forums for years - Popbitch, HolyMoly!, Digital Spy and B3ta.com - watching people self-organise communities, develop memes and assault each other with words.
Intranet strategy for Shell and content for Wintershall, Compass Group, Danone and Biotest.
Part of the team managing the Shell refinery blockade and national fuel shortage crisis.When the pumps ran dry
On the crisis communications team managing a serious oil spill in Danish/German waters after a ship collision.The big spill lowdown
Crisis trainer for Shell, Maersk, Akzo Nobel, SMIT and Lloyd’s Register.
I discovered how to tell a story while studying for the Journalism NCTJ Diploma at the National Council for the Training of Journalists.
Editorial assistant and then markets editor at Lloyd’s List. I covered major news events, such as the collapse of the Asian economy, Kosovo conflict, Iraq oil-for-food programme and conglomerate mergers.Prescott on coastguard closures
Beat the paper's old lags at a drinking competition at the Café Royal, London. I wasn't the one arrested (this story is practically folklore).
Grabbed a 2:1 BA (Hons) in Design at the University of Cumbria + debt, a husband-to-be, immense drinking threshold and a cat.
Chatted to the first person I didn’t know on the internet using Apple’s eWorld in 1994. This was before online chatting was socially acceptable. To be fair, he was a bit weird.
One of the first journalists in England to interview Boyzone for Carlisle's News & Star. It was awkward. They arrived late and in their underpants.