Hello. I'm Emily Turner.

You've found an experienced, friendly and reliable content marketing strategist. I work at a global organisational level and I am results driven. Let's chat.

Hybrid skillset:

  • Global strategy
  • Stakeholder comms
  • Product launch
  • Ideation
  • Channel planning
  • Project management
  • Leadership
  • Analytics
  • CX
  • Crisis communications
Check out my portfolio...

Get to know me.

Come and say hello here:

Email: emily@100and40.com

Blog

My Experience.

Explore my experience and find out what I've been up to (there's a prize at the end)…

2020 - 2017

Users

Dream Yacht Charter: Global strategy

DYC logo

I've been leading the global marketing strategy for the world's largest sea tourism company, Dream Yacht Charter. I am responsible for global marketing strategy across nine source markets and seven products, as well as coordinating the content audit and copywriting for the soon-to-be launched website, producing more than 200k words of new SEO content. Three category 5 hurricanes have hit prime sailing locations and I developed the crisis communications strategy to help customers and restructured the marketing plans.

Dream's latest brochure
File
Users

SWISS RE: Internal platform

SR Logo

As Head of Content Management for ContactOne, Swiss RE's new internal group operations service portal, I put user centred design at the heart of content creation and planning to serve the organisation's 20k staff worldwide. ContactOne handled tickets for HR, IT, logistics, communications and legal departments and content played an important role in explaining simply and quickly how to find and use a service online.

Read about ContactOne

2017 - 2015

Users

VIRGIN: Education platform

Action Network logo

Last year I launched Virgin Unite's Action Network online education platform to help entrepreneurs build social and environmental impact into their business models. It’s been a highly rewarding time as a product manager, working with a pilot cohort and designing the MVP, educational content and engagement strategy.

The project was 4x oversubscribed, had a MOOC completion rate 5x the average & a 97% user recommendation rating.

Meet the Action Network members
Thumbs up

VIRGIN: Business for good award

VOOM judging panel

I worked on creating the Virgin Unite Impact Award as part of the Virgin Media Business #VOOM competition, which invites UK businesses to pitch to Richard Branson to win prizes worth £1 million. Around 2,500 business entered, attracting 100,000 public votes and £160,000 in crowdfunding. Holly Branson announced Paint360 as the winner - a fantastic business that recycles waste household paint and resells it to local authorities and the construction sector, all while employing the longterm unemployed.

Judging impact businesses
Movie

VIRGIN: Driving partnership with Google for Entrepreneurs

I led Virgin Unite's relationship with Google for Entrepreneurs, creating a series of online hangouts with high profile entrepeneurs, such as the Google Hangout with Richard Branson and Tyra Banks where they talked about failure. I also curated a content series for President Obama's Global Entrepreneurship Summit.

Eric Schmidt shares his big regret
Pencil

100and40: Patient communications

When it comes to supporting people with mental ill health, we're a long way from the austere mental health institutions of the past. I admire those who share their experiences and how they've recovered. I've spoken to many while working on the editorial team for mental health trust magazine Connected and enjoyed interviewing the dedicated health professionals providing support, from psychiatric nurses to research teams.

Read the latest edition
Users

100and40: Volunteering in a crisis

Calais jungle Banksy graffiti

I am passionate about volunteering, both in a personal and professional context. I’ve been fundraising and giving my time to the Calais jungle since 2015. I’ve also volunteered as part of the event team for Drupal Camp Brighton and the Agile Content Conference.

Read my interviews with refugees
Location

100and40: Marketing communications

Croatia yachts

I've been working with global yacht charter specialists LateSail on content and social strategy for the last 18 months, as well as writing content for new websites, such as LateSail Cabin. I love exploring new places and it's a joy to write about life on the ocean. This work inspired me to visit Croatia but I haven't quite made it to being my own skipper just quite yet!

Five novices go sailing

2014 - 2013

File

Agencies: Content marketing strategy

Radiographer illustration

I worked with some great clients as a strategist while at Drupal development agency, Deeson including content discovery and search improvements for Johnson & Johnson's Do Surgery website, a Drupal knowledge sharing community for the world’s leading surgeons. Other projects involved the Royal Collection Trust, the Society of Radiographers' Radiography Careers website, Royal Society of Medicine, Institution of Technology and Engineering and Jonas La Salle. My agency experience also includes working with ISS and Visa Europe while at strategic communications agency, Zoodikers.

Thumbs up

Agencies: Social media training

I've turned doubters and the tentative into enthused advocates after running social media training courses for many organisations, including the Information Commissioner's Office, Defra, The Institution of Engineering and Technology and Becton, Dickinson and Company. I also ran global content strategy workshops for Gaggenau.

Bubble 2

100and40: Parody Twitter accounts

John Lewis parody account

I gave a lightning talk about the John Lewis Christmas campaign at Together London's agile content meet-up, specifically how I made the most of the retailer's missed opportunity to build audiences using social media. After the premier of their Xmas ad, I launched @MrsJLSnowman and ended up sharing yuletide joy with celebrities, John Lewis fans and even took part in a virtual snowball throwing contest with the company's Marketing Director. The Drum interviewed me about being put in Twitter jail, the peril of parody accounts and building a community from scratch.

The Drum on @MrsJLSnowman
Movie

Agencies: The UX of communications

I love talking to people and listening to their experiences around digital service design. I've interviewed digital evangelists working across open source software, the public sector , health 2.0 and Martin Belam on Trinity Mirror’s attempts to connect with a younger audience.

Martin Belam talks newspapers and digital

2013 - 2011

Location

SNCF: Social media acquisition campaigns

I had a mammoth challenge when I joined SNCF’s Voyages-sncf.com team to promote rail travel around Europe. I was given a very small budget to raise InterRail sales using Facebook. By convincing a Guardian journalist to take part in a fan-voted mystery tour and developing a network of tourist boards across Europe, I managed to create an inspirational marketing campaign that generated traffic and boosted sales by 98% by the end of the campaign.

Experience the Great InterRail Adventure
File

100and40: Student recruitment strategy

As web manager for the University of Kent's School of Social Policy, Sociology and Social Research, I overhauled the content strategy including making the lecturer profiles as marketable as possible and commissioning market research to assist recruitment strategy in readiness for the introduction of student fees.

Location

NHS: Public health campaigns and crisis management

Nothing matters to us more than our health. While at the NHS I was responsible for the marketing campaign for NHS 111 roll out, reporting to LOCOG as regional NHS media lead during the Olympics and Paralympics and coming up with awareness campaigns for health drives, such as flu vaccinations. I developed a proactive content strategy that achieved a 60% increase in positive editorial coverage.

2011 - 2006

Location

Kent Police: Groundbreaking digital experiences

I often donned a hi-vis vest to accompany filming for Sky's Night Cops show and was part of the team handling the world’s biggest cash robbery of £53m. One of the most satisfying projects I have worked on was managing the governance, strategy and content for the new Justice Seen, Justice Done project, the first time magistrate court results were published online in England.

Bringing justice online

2006 - 2003

Pencil

100and40: Journalism for the nationals and magazines

Vox amps

As a freelance journalist, I've often written about my fabulous grandad, Dick Denney, the inventor of the Vox AC30 amp used by The Beatles, Hendrix and Brian May. Have a read of his story as published in The Word magazine.

I divulged my secret chat with digital entrepreneur and Holy Moly! celebrity gossip forum owner, Jamie East for The Independent and wrote about the barriers and inequality in publishing for The Guardian.

2003 - 2000

Users

TRS: Government transformation of services

I drove online funding applications for the European Social Fund, working with the Department of Work and Pensions, to engage audiences by developing a new website and online magazine.

Delve into the ESF archives
Location

TRS: Global crisis communications

I managed intranet strategy and digital projects for Shell and content strategy and projects for Wintershall, Compass Group, Danone and Biotest. I was part of the team managing the Shell refinery blockade and national fuel shortage crisis in 2000 and was a crisis trainer for Shell, Maersk, Akzo Nobel, SMIT and Lloyd’s Register.

When the pumps ran dry

1997 - 2000

Location

Lloyd's List: The youngest journalist at the world's oldest paper

LLoyd's List paper

As editorial assistant and then markets editor at Lloyd’s List, I covered major news events, such as the collapse of the Asian economy, Kosovo conflict, Iraq oil-for-food programme and conglomerate mergers.

Prescott on coastguard closures

1993 - 1996

Bubbles

Hello world!

I first chatted to someone I didn’t know on the internet using Apple’s eWorld in 1994, way before online chatting was socially acceptable. It is hard to remember what it was like to talk to people without any digital footprint or way of verifying who they were.

Headphones

Boybands & boxers

I was one of the first journalists in England to interview Boyzone for Carlisle's News & Star. It was awkward as they arrived late and in their underpants.