Hello. I'm Emily Turner.

I find the right messages, for the right audiences, on the right channels.

What I Do.

I'm passionate about:

  • Strategy
  • Content
  • Social marketing
  • Tone & style
  • Community building
  • Creative ideas
  • Benchmarking
  • Analytics
  • Reporting
  • Research
  • Gap analysis
  • Pitch support
Check out my portfolio...

Get to know me.

I'm chatty.
Connect with me:

Email: emily@100and40.com

Twitter: @emilyaturner

Instagram: @emilyaturner74

Read what people say about me: LinkedIn

Have a gander at my blog: 100and40.tumblr.com

My Experience.

Grab a cup of tea and explore what I've been up to (there's a prize at the end)…

2014 - 2013


Agency life

I had a great time working as Content & Marketing Strategist at digital agency Deeson. I was part of Deeson's rebrand team and delivered the social for the agency's Digibury Weekender festival, hosted by Robin Ince.

Say hello to Deeson

Focused on strategic solutions

I've worked on the Deeson team behind some great projects: Johnson & Johnson's Do Surgery, Hello My Name Is campaign, Canterbury Christ Church University, University of Kent, Anifest UK, Radiography Careers and Pet Food Manufacturers’ Association. I've also worked with ISS, Visa Europe and Telindus for Zoodikers.

X-Rays and careers
Thumbs up

Sharing social skills

I've turned doubters and the tentative into enthused advocates after running social media training courses for agency clients including Canterbury City Council, UKLA, Scotch Whisky Association, SciVism, Road Haulage Association, Canterbury Christ Church University, the Fire Industry Association and Becton, Dickinson and Company.


Evidence-based research rules

Facts are hard to argue with, so I developed Deeson's social media performance audit tool and benchmarked 20 high profile organisations in the membership sector, from Girlguiding UK to the Association of Accounting Technicians.

Why accounting smashes it on social

What I am looking for now

Social and content strategy work on a freelance or contract basis. I specialise in Drupal and Wordpress CMS. Do you think we could work together?

Get in touch

Interviewing the interesting

I've interviewed leading community & content evangelists working across open source software, acccounting, the public sector , health 2.0 and Trinity Mirror’s viral brands.

Martin Belam talks about the NorthOMeter

Growing readership

I write stuff for Deeson that gets noticed, such as the Malaysia Airline's dark site, which animal is king of the net and the death of Facebook's organic reach.

Bubble 2

Spreading the word

I gave a lightning talk about Twitter parody accounts and winding up John Lewis as @MrsJLSnowman for Together London at The Book Club, London.

The Drum reports on @MrsJLSnowman
Thumbs up

Helping others raise their game

Improving social and digital performance is tricky without analysis. I carried out social media audits for Deeson clients including the Royal Society of Medicine, Society of Radiographers and the Association of Project Managers.


Building communities

I've gathered people together for regular Deeson events, such as Memchat and Socialbury and organised the Socialbury Lightning Talks featuring Google’s Head of UX.

Meet Steve from Google

Groundbreaking surveys

Worked with public sector unifiers, Comms2Point0, on the first local government survey about advertising and social use.

What do councils spend on social?
Thumbs up

Content people want to share

Social has to be fun and human (yeah, cheesy word but solid concept). I create community-building ideas people want to interact with and share.

See Deeson's Frame of Fame

2013 - 2011


Exploring social in travel

I joined SNCF’s Voyages-sncf.com to promote rail travel around Europe through social media, UK press trips, media queries and customer query management.


Thumbs up for InterRail

I was tasked to increase InterRail sales on a very small budget. Sales went up by 98% following a Facebook campaign supported by a real-time blogging and Twitter collaboration with Greentraveller.

Experience the Great InterRail Adventure

Strategy for student recruitment

I joined the University of Kent to overhaul content strategy for online lecturer profiles and recruitment, as well as social marketing.


Let's chat

I can support on content or social strategy, benchmarking, research or reporting.

Drop me a line

Healthy communications

Marketing, social and press for the NHS, as well as content for a 30,000 circulation Your Health magazine and managing campaigns for vaccinations and flu.

Listen to the flu carol

Five Olympic rings

NHS comms & social lead in Kent during the Olympics and Paralympics and campaign content to reduce pressure on A&E in winter.

Patients & the M25

2011 - 2006


Blue light experiences

Worked with Kent Police across digital content, crisis communications, social and media liaison for Sky's Night Cops show.


Where can you hide £53m?

Part of the police media team handling the world’s biggest cash robbery.

Read all about it!

Political & eco protects

Part of police silver operations control during the 11-day Climate Camp protest at Kingsnorth, the biggest police operation since the miners’ strike.

The protest in photos

Groundbreaking digital projects

Governance, strategy and content for Justice Seen, Justice Done, the first time magistrate court results were published online in England.

Bringing justice online

Emotive storytelling

Created powerful campaigns based on real-life case studies across highly sensitive topics, including domestic abuse.

Meet Julia

2006 - 2003


Reporting on genius

Freelance journalist writing about my fabulous grandad, the inventor of the Vox AC30 amp, for The Word magazine.

The Vox story

Interviewing the anonymous

Met digital entrepreneur Mr Holy Moly to discuss for The Independent how celebrity gossip provided unholy profits.

The man behind the gossip

Unearthing inequality

I delved into the murky world of supermarkets and saucy publishing barriers for The Guardian.

Oo-er missus!

Bringing tech to life

A 12-chapter book for Bluewater Offshore in The Netherlands and technical conference presentations for JDR in Houston.


Hitting the headlines

Five-year profile-building campaign for a leading audiology company.

What's the noisiest job?

2003 - 2000


Crisis agency directorship

Director and shareholder delivering PR, investor relations, digital projects, crisis communications strategy, round-the-clock call out support and training for global organisations.


Opening up government

I launched an online community and e-zine stuffed with case studies and European Social Fund policy news for the Department of Work and Pensions.

The ESF archives

Let's work together

I can help with social and content strategy work for organisations or agencies. Send me an email


Forums, trolling & memes

I've been a fan of online forums for years - Popbitch, HolyMoly!, Digital Spy and B3ta.com - watching people self-organise communities, develop memes and assault each other with words.


Global project work

Intranet strategy for Shell and content for Wintershall, Compass Group, Danone and Biotest.


Shell's fuel crisis

Part of the team managing the Shell refinery blockade and national fuel shortage crisis.

When the pumps ran dry

Pollution and Greenpeace

On the crisis communications team managing a serious oil spill in Danish/German waters after a ship collision.

The big spill lowdown

The calm during the storm

Crisis trainer for Shell, Maersk, Akzo Nobel, SMIT and Lloyd’s Register.

1997 - 2000


Post-Grad in Journalism

I discovered how to tell a story while studying for the Journalism NCTJ Diploma at the National Council for the Training of Journalists.


The youngest at the world's oldest paper

Editorial assistant and then markets editor at Lloyd’s List. I covered major news events, such as the collapse of the Asian economy, Kosovo conflict, Iraq oil-for-food programme and conglomerate mergers.

Prescott on coastguard closures

Initiation ceremonies

Beat the paper's old lags at a drinking competition at the Café Royal, London. I wasn't the one arrested (this story is practically folklore).

1993 - 1996


Understanding the bigger picture

Grabbed a 2:1 BA (Hons) in Design at the University of Cumbria + debt, a husband-to-be, immense drinking threshold and a cat.


Hello world!

Chatted to the first person I didn’t know on the internet using Apple’s eWorld in 1994. This was before online chatting was socially acceptable. To be fair, he was a bit weird.


Boybands & boxers

One of the first journalists in England to interview Boyzone for Carlisle's News & Star. It was awkward. They arrived late and in their underpants.